Vi var på ett lyckat besök på Google för ett par veckor sedan (vi var ju på ett misslyckat uppdrag för några veckor sedan - se tidigare inlägg) - denna gång inbjudna av en kille här på Stanford som även jobbar på Google.
Google är uppbyggt som ett campus – med olika byggnader – runt en huvudbyggnad. Huvudbyggnaden har bl a en beachvolleyplan, simbassäng, biltvätt, kemtvätt och otaliga restauranger och kaféer. All mat och dryck är gratis för alla googleanställda (och ingen extern är berättigad att vistas på ”campus”) – det innebär att nästan inget ställe hanterar kontanter och det saknas således kassaapparater. Google lever tydligen efter en devis att ”ingen ska någonsin befinna sig längre än 30 meter från mat”. En intern visdom är att du går upp 15 pound (ca 7 kg) under dina första 15 dagar som Googleanställd. Ett liv i överflöd. Dessutom anordnar Google gratis rockkonserter på campus, seminarier och kurser som inte har någonting att göra med data. Det finns t o m tvättmaskiner så att du kan ta med tvätten till jobbet… allt för att skapa denna värld som du aldrig behöver lämna.
Googles nya angreppssätt har tydligen förändrat standarden för arbetsmiljö och förmåner bland Silicon Valleys jättar – i kampen om att attrahera de skickligaste programmerarna, ekonomerna etc. Liknande förmåner som Google erbjuder blir tydligen allt vanligare på jätteföretag som Cisco, Microsoft, Ebay m fl. På IBM (som är ett östkustföretag, med allt vad detta innebär) är det t ex möjligt att arbeta 2-3 dagar hemifrån, tidigare en omöjlighet. Det var en liten inblick i Google lilla slutna värld.
MEN ÄR ALLT BARA GULD OCH GRÖNA SKOGAR PÅ GOOGLE? ELLER FINNS DET EN NEGATIV SIDA AV DENNA ”SLUTNA UTOPI”?
Här följer ett utdrag från dagens ”The Stanford Daily” (universitetets egna tidning – det finns ett par till) – kolla även gärna in webbupplagan av tidningen på; http://daily.stanford.edu/
Sketch: Google is an evil cult
November 7, 2007
By Navin Sivanandam
/// Google is an evil cult staffed by crazy people. Well, maybe not evil. And now that I think about it, the people aren’t really crazy. But it is a cult, and it may well be bent on world domination.
Enlarge
Cristina Bautista
When you’re at Stanford, it’s hard to escape the overbearing presence of Google in the Bay Area. We may be insular here, but for most grad students, Google still seems to fall within the bubble.
Right now I’m living with a self-styled “Googler” (just saying that word left a bitter taste in my mouth), so I’ve gotten to experience the G-uggernaut first hand. In terms of life penetration, it’s pretty damn impressive.
My roommate eats almost all her meals at HQ, and her social life involves mostly people from the office (and often takes place at the office); she talks the talk and walks the walk — she even wears the G-clothing.
Yes, if you thought Stanford students were bad when it comes to relentless branding, Google is something else.
Now, wearing a Stanford-stamped hoodie around campus when you’re eighteen is forgivable (you’re young, lazy and devoid of anything approaching style). Traipsing around San Francisco, broadcasting your corporate servitude, is not. After all, people with real jobs can afford to buy real clothes.
But it’s my roommate’s self-G-dentification that disturbs me the most. It’s one thing to be a member of a cult; it’s quite another to walk around in your robes, cyanide-laced Kool-Aid in hand, head held high.
Some people think that only as a student do you get a restricted view of the world, trapped in the tiny bubble of your campus. The thing is, though, just because you leave doesn’t mean you’ve broken free. You can carry that bubble with you; it just G-shrinks until you suffocate and die.
Usually, said suffocation process takes a while, but Google has it down to a tee. They run your life. They provide you with everything you need: food, shelter, music, beer (but only on Fridays), games, a social life — even romance. Whatever you want, there’s no need to leave work.
(To be fair, while they may have drunk the Kool-Aid, devotees of the high church of Google still have a little of that post-millennium faux-irony thing going on — you know, where every observation is tinted with a hint of self-depreciation, as in: “Yeah, I know my life is run by a corporate machine, but can’t talk now, got to go and have G-fun.”)
There was a brief moment when working for the G-Man was cool, when the free food and toys seemed like the ultimate perks for a job that just involved not “doing evil.” But now I see the evil masterminds at the Googledome for who they really are: drug pushers, trapping their employees in an unending cycle of addiction and high earnings. As opposed to, say, a cycle of tedious research and poverty.
Actually, with its free food, its highly insular social life and the cultish obsession of its worker bees, the thing Google most reminds me of is grad school. Which, on reflection, probably explains why I hate it so much.///
NOT; lite kul att google gör reklam mitt i en google-anti-artikel… jag tycker ni borde kolla in sidan där läsarna får skriva sina kommentarer till artikeln; http://daily.stanford.edu/article/2007/11/7/sketchGoogleIsAnEvilCult (ett axplock från förmiddagens inlägg, kl 11,49)
about 2 hours ago
What worries me more about Google is that they are fueling another bubble, the Web 2.0 bubble. The company hasn’t fundamentally changed in the last 6 months (they still make 99% of their revenues from advertising linked to search results), yet they are fueling a lot of loser initiatives (Open Social and Open Handset will be big flops because they are attempts to put pressure on the winners of social networking and wireless handsets respectively) that are pushing their market cap (and that of other players in the high tech industry) to levels pre-bubble.
Kommentar 2;
I’ve never lived with a Googler, but I once tried to socialize with a gaggle of them living together in a house in Mountain View. I don’t even want to know how much money these guys are making — nevertheless, their living room was furnished exclusively with garish Google bean bag chairs. It was as if they didn’t realize that there were other outlets besides the G-world for their furnishing needs.
Maybe not such a big deal, but for me this is symbolic of the general, disturbing refusal of these ridiculously smart people to engage in the world around them. I completely agree that ”cult” is a dangerous corporate culture, especially for a company who purports to do no evil.
